In the field of publishing and open access, there’s a surplus of excellent reports to read and digest. One that I make time to read each year is from Outsell Inc and is entitled “Open Access: Market Size, Share, Forecast, and Trends”. You can find their 2015 report here.
It goes without saying that we were delighted to be featured in the “10 to watch” section of the report and the final paragraph of their write up was particularly pleasing:
ScienceOpen [It] is a creative and simple structure with impressive editorial and advisory boards, but marketing has been minimal, unlike with other OA-related publications or publishers. With increased press exposure and marketing by means other than social media, SO can be a top-tier publication.
Outsell’s inclusion criteria for this section are as follows: “We expect the actions of the following 10 companies and organizations, some already active participants and some emerging as a result of open access, to have an impact on the market going forward”.
Figure 1 of the report is also well worth examining since it shows that the early heady days of growth in OA revenue have disappeared to be replaced by a steadier rate of 15%. To set this performance in context, it’s worth knowing that the STM market generated $26.2 billion and the journals market $6.8 billion last year!
Here’s what Liz Allen, our VP of Marketing said about the analyst’s observations:
To be included in this top 10 list after just over a year in operation and with a small marketing budget is very gratifying. It really does demonstrate the power of social media to reach into certain communities but these are largely ones that have an inherent interest in all matters “open” and are responsive to our approach. The next step is to reach beyond this group and continue to show the benefits of a democratic approach to knowledge sharing and conversely to illustrate what is not possible when knowledge is closed.
And the good news will continue – watch this space for further announcements coming soon!